Have you ever taken the time to define your purpose and your principles? Do the members of your own team really understand who you are, what you do, and why you do it? And, if so, do they care? If the people inside don't get it, then the people outside won't get it.
Do you have the big ideas that bring your purpose to life? First, you have to have a unique process that makes life better for your customers. Then, we can create campaigns that communicate the greatness of what you do to the people that you do it for.
Do you believe that providing great customer service is, always has been, and probably always will be, the most effective form of marketing? Do you like spending lots of money on advertising, or would you rather have your customers send you all of the business you will ever need?